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Customer Relationship Management Software @ eIT.in

 

This section of eIT.in provides web resources for CRM software. 

 

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Content derived from the Wikipedia article on Customer Relationship Management

 

Customer relationship management

From Wikipedia, the free encyclopedia

 

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Customer relationship management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.

 

Contents

 

1 Implementing CRM

2 CRM Architecture

2.1 Operational CRM

2.2 Analytical CRM

2.3 Collaborative CRM

3 Uses of CRM

4 Technical Considerations

5 Improving Customer Relationships

6 Privacy and Ethical Concerns

7 CRM for Nonprofit Organizations

8 See also

9 External Links

 

 

 

Implementing CRM

Customer relationship management is a corporate level strategy, focusing on creating and maintaining relationships with customers. Several commercial CRM software packages are available which vary in their approach to CRM. However, CRM is not a technology itself, but rather a holistic approach to an organisation's philosophy, placing the emphasis firmly on the customer.

 

CRM governs an organization's philosophy at all levels, including policies and processes, front of house customer service, employee training, marketing, systems and information management. CRM systems are integrated end-to-end across marketing, sales, and customer service.

 

A CRM system should:

 

Identify factors important to clients.

Promote a customer-oriented philosophy

Adopt customer-based measures

Develop end-to-end processes to serve customers

Provide successful customer support

Handle customer complaints

Track all aspects of sales

Create a holistic view of customers' sales & services information

 

CRM Architecture

There are three fundamental components in CRM:

 

Operational - automation of basic business processes (marketing, sales, service)

Analytical - analysis of customer data and behavior using business intelligence

Collaborative - communicating with clients

 

Operational CRM

Operational CRM provides automated support to "front office" business processes (sales, marketing and service). Each interaction with a customer is generally added to a customer's history, and staff can retrieve information on customers from the database as necessary.

 

According to Gartner Group[citation needed], operational CRM typically involves three general areas:

 

Sales force automation (SFA) 

SFA automates some of a company's critical sales and sales force management tasks, such as forecasting, sales administration, tracking customer preferences and demographics, performance management, lead management, account management, contact management and quote management.

Customer service and support (CSS) 

CSS automates certain service requests, complaints, product returns and enquiries.

Enterprise marketing automation (EMA) 

EMA provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency.

Integrated CRM software is often known as a "front office solution", as it deals directly with customers.

 

Many call centers use CRM software to store customer information. When a call is received, the system displays the associated customer information (determined from the number of the caller). During and following the call, the call center agent dealing with the customer can add further information.

 

Some customer services can be fully automated, such as allowing customers to access their bank account details online or via a WAP phone.

 

 

Analytical CRM

Analytical CRM analyses data (gathered as part of operational CRM, or from other sources) in an attempt to identify means to enhance a company's relationship with its clients. The results of an analysis can be used to design targeted marketing campaigns, for example:

 

Acquisition: Cross-selling, up-selling

Retention: Retaining existing customers (antonym: customer attrition)

Information: Providing timely and regular information to customers

Other examples of the applications of analyses include:

 

Contact optimization

Evaluating and improving customer satisfaction

Optimizing sales coverage

Fraud detection

Financial forecasts

Price optimization

Product development

Program evaluation

Risk assessment and management

Strategic Marketing

Operational marketing

Data collection and analysis is viewed as a continuing and iterative process. Ideally, business decisions are refined over time, based on feedback from earlier analyses and decisions. Most analytical CRM projects use a data warehouse to manage data.

 

 

Collaborative CRM

Collaborative CRM focuses on the interaction with customers (personal interaction, letter, fax, phone, Internet, e-mail etc.)

 

Collaborative CRM includes:

 

Providing efficient communication with customers across a variety of communications channels

Providing online services to reduce customer service costs

Providing access to customer information while interacting with customers

Driven by authors from the Harvard Business School (Kracklauer/Mills/Seifert), Collaborative CRM also seems to be the new paradigma to succeed the leading Efficient Consumer Response and Category Management concept in the industry/ trade relationship.

 

 

Uses of CRM

In its broadest sense, CRM covers all interaction and business with customers. A good CRM program allows a business to acquire customers, provide customer services and retain valued customers.

 

Customer services can be improved by:

 

Providing online access to product information and technical assistance around the clock

Identifying what customers value and devising appropriate service strategies for each customer

Providing mechanisms for managing and scheduling follow-up sales calls

Tracking all contacts with a customer

Identifying potential problems before they occur

Providing a user-friendly mechanism for registering customer complaints

Providing a mechanism for handling problems and complaints

Providing a mechanism for correcting service deficiencies

Storing customer interests in order to target customers selectively

Providing mechanisms for managing and scheduling maintenance, repair, and on-going support

 

Technical Considerations

The following factors need to be considered:

 

Scalability: the system should be highly scalable, as the volume of data stored in the system grows over time

Communication channels: CRM can interface with a variety of different channels (phone, WAP, Internet etc.)

Workflow - a company's business processes need to be represented by the system with the ability to track the individual stages and transfer information between steps

Assignment - the ability to assign requests, such as service requests, to a person or group.

Database - the means of storing customer data and histories (in a data warehouse)

Customer privacy considerations, such as data encryption and legislation.

 

Improving Customer Relationships

CRM applications often track customer interests and requirements, as well as their buying habits. This information can be used to target customers selectively. Furthermore, the products a customer have purchased can be tracked throughout the product's life cycle, allowing customers to receive information concerning a product or to target customers with information on alternative products once a product begins to be phased out.

 

Repeat purchases rely on customer satisfaction, which in turn comes from a deeper understanding of each customer and their individual needs. CRM is an alternative to the "one size fits all" approach. In industrial markets, the technology can be used to coordinate the conflicting and changing purchase criteria of the sector.

 

 

Privacy and Ethical Concerns

The data gathered as part of CRM raises concerns over customer privacy and enables coercive sales techniques (see persuasion technology). However, CRM does not necessarily involve gathering new data, but also includes making better use of customer information gathered as a result of routine customer interaction.

 

The privacy debate generally focuses on the customer information stored in the centralised database itself, and fears over a company's handling of this information. For example, there is virtually no way a consumer can determine if the company shares private (personally identifiable) data with third parties. Furthermore, companies may not always accurately declare to the consumer the types of information collected by CRM systems and the specific purposes for which the information is used.

 

 

CRM for Nonprofit Organizations

CRM is also important to non-profit organizations, which sometimes use the terms "constituent relationship management," "contact relationship management" or "community relationship management" to describe their information systems for managing donors, volunteers and other supporters.

 

 

See also

Category:CRM software

ITIL

Business intelligence

Predictive dialer

telemarketing

Customer experience

customer experience management

Customer Intelligence

sales force management system

information technology management

management information systems

management consulting

Microenvironment

Predictive analytics

Software as a Service

On-demand

Vendor-independent solutions provider

Customer Reference Management

Database marketing

 

External Links

Customer Relationship Management at the Open Directory Project

How to really understand your customers

Paul Hagen, "Creating the Relationship-Centric Organization: Nonprofit CRM," Idealware.org, 2006.

Retrieved from http://en.wikipedia.org/wiki/Customer_relationship_management

 

End of Wikipedia content, http://en.wikipedia.org/wiki/Customer_Relationship_Management

 

Content derived from Wikipedia article on Customer Relationship Management Software products

 

Category:CRM software

From Wikipedia, the free encyclopedia

 

 

 

 

Subcategories

There are 2 subcategories to this category shown below (more may be shown on subsequent pages).

 

F

[+] Free CRM software

S

[+] SAP

Pages in category "CRM software"

There are 43 pages in this section of this category.

 

2

24SevenOffice

A

ACT!

Amdocs

Ariba

Association Management System

Avidian

B

BEA Systems

BPI Initiative

BPI Project

C

Centraview

Claromentis

ComArch

Commence Corporation

Commonware

 D

DST Systems

E

EasyIVR

Epicor

F

FrontRange Solutions

G

GoldMine

H

HansaWorld

I

IBM

M

Made2Manage Systems

MailManager

Manugistics

Microsoft Dynamics CRM

MySAP All-in-One

N

NetSuite

O

Onyx Software Corporation

Oracle E-Business Suite

 P

PeopleSoft

R

RightNow Technologies

S

SAP AG

SAP Business One

SSA Global Technologies

The Sage Group

Salesforce.com

Siebel Systems

SugarCRM

SuperOffice

T

TeleMagic

U

User:Gzuckier/Information Builders

V

Vantive

Visma

 

 

Retrieved from http://en.wikipedia.org/wiki/Category:CRM_software

 

End of Wikipedia article, http://en.wikipedia.org/wiki/Category:CRM_software

 

 

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